It’s kind of like looking over their shoulder as your visitors move around your site, make a purchase, sign-up to your list… or click away. You’ll be able to…
Are people clicking your images? navigation? primary or secondary call to actions?
Watch how the visitor’s eyes are drawn to certain areas on a page.
Are they going to specific parts of the page you want them to? Do you need to redesign a certain element on the page to help draw their attention to it?
See how far people are scrolling down your pages.
Are you losing people before they even reach for your call to action?