Discover Your Biggest Online Marketing Opportunities
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Part 1. Engagement and Interaction
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Select the marketing tools & strategies you currently use on your website:
- Interactive quizzes
- Viral contests & giveaways
- Website live chat
- Educational videos
- Promotional videos
- Podcasts
- Blog posts
- None of the above
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2. Does your contact form ask questions to personalise the needs of your visitors?
Yes
No
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3. True or False; my website makes it easy for visitors to connect with me on social media.
True
False
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4. Does your website have an exit popup to give away a free gift in exchange for their email?
True
False
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5. Are your website call-to-actions compelling and relevant to what you want visitors to do?
Yes
No
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6. True or False; my website has a visual appeal and contains images relevant to the needs and desires of my target audience.
True
False
Part 2. Conversion
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7. The top bar or header section on my website contains a:
- Business phone number
- Email or Contact page link
- Clear call-to-action button
- None of the above
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8. The main home page banner on my website contains a:
- Unique Value proposition
- Hero image related to my core product(s)/service(s)
- Relevant call-to-action button
- None of the above
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9. Does your website have a frequently asked questions page relating to your core service(s) and/or product(s)?
Yes
No
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10. True or false, my ‘About’ page contains a clear call-to-action.
True
False
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11. Which of the following social proof elements are displayed on your website?
- Textimonials
- Videomonials
- Case study video(s)
- Social proof popup software (eg. Provely, Proof, FOMO)
- None of the above
Part 3. Analytics
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12. Are you using Google Analytics to track visitor stats?
Yes
No
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13. Does your website have Heatmap Analytics installed to view visitor actions?
Yes
No
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14. How often do you look at your website statistics?
- Daily
- Weekly
- Monthly
- Quarterly
- Rarely
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15. Which of the following metrics do you believe is THE most important when it comes to increasing your website’s performance?
- Number of visitors
- Number of leads or sales
- Bounce rate
- Time spent on website
- All of these metrics carry equal importance
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